BY: Liliana Rocio, Senior Editor for World Liberty TV

The Program started by welcoming remarks by Nancy Davis, Chief Creative Officer & Executive Director, GWS/GWI.

Program introduction by, From Insights to Impact: How Wellness Research Is Shaping the Future. Susie Ellis, Chair and CEO, GWS/GWI. Amway: Pioneering Wellness, Helping People Live Better, Healthier Lives Melodie Nakhle, Global Chief Marketing Officer, Amway Kristi Pelc, Chief Research & Development Officer, Amway.

Melodie and Kristi who were the exclusive sponsor of the event, went on to say, we are happy to team up with Global Wellness Summit and believe in their work and went over on to say AMWAY has been a company that has had a wellness component, to his business over 40 years ago. With its Biodegradable products, as well as Nutro life products.

Global Wellness Economy: 2025 Country Rankings Report Katherine Johnston, Senior Research Fellow, GWI and Ophelia Yeung, Senior Research Fellow, GWI. Both of them went thru many factors to Global Wellness Economy.

Special Presentation Lynette Harrison Brubaker, Founder & CEO, LHB Group Missy Robbins, Chef, was interviewed about her career and how she became very successful in here business as restaurant owner and winner of Michelin stars. The highest honor one can receive as well as a restaurant.

The 2025 Future of Wellness Trends Report Beth McGroarty, VP, Research & Forecasting, GWS/GWI Jane Kitchen, Editor at Large, Spa Business Trends Authors.

There were many more speakers who spoke about the 2025 Wellness Trends. The five largest wellness markets in 2023 are: The United States ($2.0 trillion), China ($870 billion), Germany ($310 billion), Japan ($255 billion), and the United Kingdom ($230 billion).

The top ten largest wellness markets represent 70% of the global wellness economy, while the top 25 represent 86%. The United States alone accounted for 32% of the entire global wellness economy in 2023.

The 25 largest wellness markets have mostly recovered from the pandemic and have resumed a robust growth trajectory. When we compare the size of the national wellness economies in 2023 versus 2019, all but three of the top 25 markets (Japan, Thailand, Brazil) have surpassed their pre-pandemic size when their markets are measured in U.S. dollar terms, and all of the top 25 markets have fully recovered when measured in their local currencies.

Large wellness markets with especially strong growth and recovery since pre-pandemic include Mexico, India, the United States, Poland, Australia, the Netherlands, Canada, the United Kingdom, and Indonesia. In 2023, the wellness economies of all nine countries surpassed their 2019 size by 130% or more.

Four wellness sectors are responsible for much of the wellness economy growth in the largest and fastest-growing markets: public health, prevention, & personalized medicine; wellness real estate; healthy eating, nutrition, & weight loss; and personal care & beauty.

Globally, per capita spending on wellness ($788) is slightly higher than the average consumer out-of-pocket spending on health goods/medical services ($746). At the regional level, per capita spending on wellness is higher than consumer out-of-pocket spending on healthcare across every region except North America.

Globally, per capita spending on wellness grew by 5.9% annually from 2019-2023, outpacing the growth of consumer out-of-pocket spending on healthcare (4.1% annually). Wellness has also outpaced the growth rates for many other spending categories, including hotels/restaurants (3.8% annually from 2019-2023), clothing/shoes (1.4%), and education (1.6%) – both at the global level and across every region.

Top 15 National Wellness Markets (Market size 2023 and average annual growth rate from 2019 to 2023). 1.United States: $2 trillion—8.3%, 2. China: $870 billion—4.9%, 3. Germany: $310 billion—5.9%, 4.Japan: $255 billion—minus 3.2%, 5.UK: $230 billion—7.3%, 6. France: $195 billion—5.4%, 7.      India: $148 billion—8.8% 8. Canada: $144 billion—7.3%, 9. Italy: $131 billion¬¬––4.3%, 10.  Australia: $127 billion––7.5%, 11. South Korea: $117 billion––3.6%, 12. Brazil: $111 billion––minus  0.5%, 13. Russia: $108 billion––3.3%, 14. Spain: $96 billion––5.2%, and 15. Mexico: $93 billion––10.3%.

The top ten largest markets represent 70% of the entire global wellness economy. It’s important to note that currency depreciation negatively affected the measurements of some major wellness economies, especially Japan, Thailand, Brazil, Russia, India and South Korea.

The report explains how their wellness market performance is stronger when measured in their local currencies.

It’s no surprise that spending on wellness is highest in the wealthiest countries that also rank in the top 25 for GDP per capita, including Switzerland, Iceland, the US, Austria and Australia. Small countries like the Seychelles and Aruba make the list because they’re major high-end inbound wellness tourism destinations. The countries with the biggest growth in per-person wellness spending from 2022 to 2023 are Iceland (+ $1,588), Austria (+ $831), Switzerland (+ $709), and the US (+ $693). Per capita spending on wellness is significantly higher in North America ($5,768) and Europe ($1,794) than in other regions.

At the regional level, per capita spending on wellness is higher than consumer out-of-pocket spending on healthcare across every region except North America. Globally, per capita spending on wellness grew by 5.9% annually from 2019 to 2023, outpacing the growth of consumer out-of-pocket spending on healthcare (4.1% annually). Wellness also outpaced the growth rates for many other spending categories, including hotels/restaurants (3.8% annually), clothing/shoes (1.4%), and education (1.6%), both at the global level and across every region.

Research Sponsors: This research was made possible with support from these leading companies: Kohler, Red Sea Global, SIRO, Fountain Life, Biologique Recherche, NADclinic, Carillon Miami Wellness Resort, ESPA, Grown Alchemist, Hyatt, Technogym, Amatrius, Beppu City, Elemis, Mather, Naturopathica, Perfect Wellness Group, Rancho La Puerta, Six Senses and Universal Companies.

About the Global Wellness Institute: The Global Wellness Institute (GWI), a nonprofit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future. GWI positively impacts global health and wellness by educating public institutions, businesses and individuals on how they can work to prevent disease, reduce stress and enhance overall quality of life. Its mission is to empower wellness worldwide.

It was a well-attended event, mass media covering from all over the World and close to 100 media outlets who were not in person were online following the event virtually.

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