The 117th annual Toy Fair New York will open its doors to thousands of registered global play professionals to explore more than 440,000 net square feet of exhibit space filled with hundreds of thousands of toys, games, and youth entertainment products.

Toy Fair is produced by The Toy Association, Inc.™ – the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages.

The Toy Association’s 1000+ members account for approximately 90 percent of the annual U.S. domestic toy market of $28 billion.

The 117th annual Toy Fair New York opened its doors this morning at the Jacob K. Javits Convention Center in New York City, welcoming a sea of 25,000 global play professionals to see the hottest new toys, games, and youth entertainment products before they hit store shelves.

Taking place Saturday through Tuesday, February 22 to 25, the largest toy show in the Western hemisphere represents the passion and vitality of the North American toy marketplace and key toy markets from around the globe.

From manufacturers, distributors, importers, and sales agents, to retailers, licensors, inventors, and startups, the toy and play industry is at Toy Fair New York to scope out the hottest new trends, strike lucrative deals, and get hands-on access to brand-new and innovative products before anyone else.

See more about new Toy debuts and exclusive interviews with vendors in our World Liberty TV, Toy and Games review  channels by clicking here.