Perry Reynolds is the vice president of marketing and trade development at the International Housewares Association (IHA). He served as a buyer and merchant for retailers in the mass market, supermarket and distributor channels before moving to housewares manufacturers EKCO and Progressive International in marketing roles. He joined IHA in 1997 when it was known as the National Housewares Manufacturers Association. Among his responsibilities, he oversees the design events and activities at the association and the International Home + Housewares Show, including the Student Design Competition, IHA Innovation Awards, Innovation Theater and Going Green exhibit.