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NY NOW Winter Market Show and Product Reviews – 2025

 BY: Liliana Rocio, Senior Editor for World Liberty TV

NY NOW officially announced its 2025 Winter Market returning to the Jacob Javits Center in New York City from February 2 – 4, 2025. As the premier gift, home, and accessories wholesale show now in its 101st year, the event promises an unparalleled market experience with a dynamic blend of global exhibitors, innovative design, and tailored programming to meet the evolving needs of the retail industry.

Dr Abbey with Matthew Mathiasen Show Dir for NYNOW

Delivering a reimagined three-day format, the NY NOW 2025 Winter Market will showcase the latest product developments from luxury, legacy, and emerging brands.

Attendees can discover products from renowned names such as Harper Group, Kikkerland, and Be Home, alongside category leading exhibitors like Alashan, Ty Inc., JK Adams, Natures Collection, Cozy Earth, Peter Pauper Press, Latico Leather, DECO BOKO, Marcia Moran, and more. The dynamic lineup reflects NY NOW’s commitment to showcasing a global mix of established and innovative brands, ensuring a marketplace that celebrates diversity.

Alyssa Wakeley Owner of Warriors That Pray

“For more than a century, NY NOW has been the ultimate destination for retailers and brands to discover, connect, and innovate,” said Matthew Mathiasen, NY NOW Show Director. “The 2025 Winter Market reflects the spirit of reinvention, offering a thoughtfully curated experience that balances the diversity of brands with opportunities to foster meaningful connections and stay ahead of industry trends.”

Dr Abbey with Elizabeth Sutton CEO Elizabeth Sutton Collection & Design

The 2025 Winter Market will also feature an engaging lineup of thoughtfully crafted educational sessions, immersive activations, and exceptional networking opportunities to inspire attendees and enhance their market experience. From trend-focused workshops, expert-led panel discussions, and interactive showcases, programming will offer valuable insights into the latest industry developments and strategies for success.

Attendees can look forward to connecting with industry leaders and participating in dynamic activations that spotlight innovation and creativity. Highlights of NY NOW’s 2025 Winter Market programming include:

NY NOW VIP Gifting Suite

Engaging Panels & Workshops: Dive into thought-provoking discussions led by experts, covering topics including the latest retail trends, neuroaesthetic perspectives, selling on social, customer curation, and the future of the industry in a rapidly evolving market.

Live Demonstrations & Guided Tours: Experience firsthand the innovation behind the newest collections and trends with exclusive demos and guided explorations.

Meaningful Market Destinations: Seamlessly navigate the show with hubs for emerging talent, luxury lifestyle, international brands, and rising artisans, celebrating innovation and community values.

One of Many panels in progress

The 2025 Winter Market reinforces NY NOW’s position as a key hub for discovery, innovation, and collaboration, providing an enhanced experience for retailers, designers, and brands navigating a fast-changing industry.

We had the pleasure of meeting and seeing many vendors showcasing their products and some who were making debuts of new products never seen, at NYNOW , which is the breeding ground of new product debuts. Below you can see of the vendors we met and were impressed with their products.

Jorge Rosales Int’l Retail Specialist for BUDHAGIRL

BUDHAGIRL: where we believe that life’s everyday routines can be transformed into meaningful rituals. Founded in 2013 by Jessica Jesse, a visionary contemplative arts practitioner, luxury retail expert, and creative powerhouse, our brand is on a mission to inspire people to mindfully connect with themselves and each other.

Jessica’s vision, known as Mindful Glamour®, invites you to embrace the beauty of the present moment, set heartfelt intentions, and express gratitude as an integral part of your daily rituals. We believe that mindfulness and glamour can coexist harmoniously, enriching your life in ways you never thought possible.

BUDHAGIRL Bracelets on display

the renowned All Weather Bangles®. The extraordinary bangles and not just accessories, they are waterproof, soundless, weightless, and TSA-proof—truly designed for a life well-lived. Our cherished clients are more than just customers; they are collectors and stewards of our brand, sharing their bangles with others and spreading the message of presence, joy, and intention-setting.

BUDHAGIRL Team in attendance

At BuDhaGirl we’re not just a brand, we’re a lifestyle. We invite you to join us on this journey to celebrate your daily rituals, embrace the power of mindfulness, and adorn yourself with the essence of Mindful Glamour®. Let us inspire you to live each moment to the fullest, cherish the beauty of intention, and share this joy with the world.

Apart from the Bangles they have many more products one can buy for instance, Boho Tote Bag – Gold Luxurious hand-beaded Gold Boho Tote Bag, blending artistry and comfort for the modern fashionista. Comes in Black and silver also.

BUDHA GIRL Bangles and Rings

BUDHA GIRL Bangles and Rings

Cushion Ring – Azure, Featuring a fabulous cushion-shaped crystal, the Cushion Ring is a must-have for any vibrant ringscape. Available in Amethyst, pink, clear, aquamarine with sky blue enamel, or citrine with lemon enamel, this handcrafted ring is made of 14k gold-plated brass and is a size 8.5. also there is over 45 varieties one can purchase from.

Flint All Weather Bangles® (Set of 6) – Serenity Prayer, Flint AWB epitomize subdued elegance. Our remarkable shade of dark exudes a subtle yet commanding presence, making it an absolute essential for crafting an ultra-modern wrists cape. There is over 119 different styles of bangles one can choose, all kinds of looks and colors.

BIBI All Weather Bangles® (Set of 3) – Serenity Prayer; Timeless elegance in classic metallics… These exquisite bangles, handcrafted in Thailand, feature delicate metallic beads in Gold, Silver, and Rose Gold encased in crystal-clear tubing and sealed with a stunning Serenity Prayer Bead in a trio of golds. There is over 47 different designs and looks.

BUDHAGIRL High end bags

BUDHAGIRL High end bags

Mr Jorge Rosales, International Retail Expert for BUDHAGIRL Co, went on to say all the products are very reasonably priced versus many other companies out there.To learn more or purchase any of the above products as well as many more click here.

Dr Abbey with Dave Hutchison of Sexy Socks

SEXY SOCKS: Founder, Dave Hutchison, discovered the harsh reality that many South African children go to school without a pair of socks to wear and so, the idea for Sexy Socks was sparked. A socially-driven company determined to make a difference, Sexy Socks not only donates a pair of school socks for every pair of Sexy Socks sold, but we also use our sock drops (where we visit schools to deliver socks) as an invaluable platform to talk to the students about social entrepreneurship; that business can be used as a force for good and a force for change; and ultimately encouraging them to find something in their everyday life to make their community a better place. To Learn more about Sexy Socks or to purchase click here.

L-R Mattia Cesco & Francesco Luini of TUCANO USA

Tucano USA: Tucano is present in more than 50 countries, with widespread distribution of its products—around three and a half million per year—and with a network of agents and distributors.

Tucano products can be found in computer and electronics stores, bookstores and multimedia megastores, in supermarkets and department stores across Italy and abroad as well as in the travel products’ areas in many countries’ airports. To Learn more about Tucano USA or purchase their products click here.

Fredrik Esbensen CEO Dream of Sweden with his wife

Dream of Sweden Truffles: Why products from Dream of Sweden, Unique, high quality food products made in Sweden Premium packages that emphasise the nature of Sweden Dream of Sweden is IP Food certified. To learn more or purchase Dream of Sweden Truffles click here.

Center Ben Peterson with his team members asobu bottle co

Asobu Bottle by adnart: Asobu was born out of Ad-N-Art. A successful corporate gifting company. Much of the success of Ad-N-Art can be attributed to the unique and original designs behind the many products that are available to our corporate customers. Asobu is our way of bringing the best of hydration ingenuity to you to ELEVATE YOUR EVERYDAY. To learn more Asobu Bottle or purchase click here .

Dr Abbey with Robert Gaociore of TUCK’S Co

TUCKS Truffles: There’s only one thing that Tuck’s founder and CEO Tucker Gaccione loves more than chocolate – making incredible memories during the holidays season with chocolate. He is inspired by the whimsical experience that a delicious bite of chocolate or a satisfying sip of hot chocolate can deliver in a single instant … that can be remembered and connected with a happy time and place for a lifetime. To learn more about TUCKS Truffles or to purchase click here.

Robert Paterson CEO Patrick King Woollen Co

Patrick King Woollen Company:  Patrick King Woollen Company is a recognizable name for quality wool products having offices in Port Hope, Ontario and Edinburgh, Scotland. Our in-house design and graphics team designs exclusive tartans and wool products that compliment any home décor shop, boutique and souvenir store. We can even create your exclusive tartan or private labelling.

Tartan is a classic addition with timeless qualities. We use both Lambswool and Merino wool in producing our products to give you that luxurious feel. Patrick King Woollen Company is a member of the Scottish Tartan Authority, and all of our tartans are registered with The Scottish Tartan Registry. To Learn more about Patrick King Woollen Company, or to purchase click here.

Maybelle Bray CEO Myriad co

ByMyriad:  ByMyriad is designed to make your life easier with our patented smart compartments, sleek design, and every day & night versatility. Helping you stay effortlessly organized. Designed in California. To learn more about ByMyriad or purchase click here.

Dr Abbey with Marcel Ipince Founder & CEO Urbn Elemnts

Urbn Elements: Founded by Marcel Ipince, designer of Umbrellas, Sustainable bags, fanny packs and more, to learn more about Urbn Elements or to purchase click here.

Antwon D Jones CEO DOJO Candles with his partner

Dojo  Fragrances: Antwon D Jones , President & CEO went on to say I stopped buying the paraffin candles but I was left with no variable option. Thinking of what my grandmother told me, I said a little prayer, and then set out to make a Clean Burning, Soy Wax, Luxury Candle Company with Complex Scents. After months of research and testing I am proud to present to you, Dojo Candles. To learn more about Dojo Candles and Fragrances or to purchase click here.

Natasha Founder of Brooklyn Essence

Brooklyn Essence Candle and Skincare: Candles Fit For Your Home, Our candles are cruelty-free, non-toxic and contain no lead, plastics, paraben, phthalates or synthetic dyes and are made with a natural soy wax blend. To learn more about Brooklyn Essence Candle and Skincare, or to purchase click here.

 

About NY NOW:  NY NOW is the leading gift, home, and accessories wholesale trade show in New York City, where brands, buyers, and designers come twice per year to make the game-changing connections that supercharge their businesses.

NY NOW and online wholesale marketplace partner, Bulletin, connect 5,000+ independent brands with 50,000+ U.S. and international buyers from independent stores, museums, department stores, bookstores, galleries, general gift shop, art & entertainment venues and many more.

NY NOW Winter Market Show 2025

With 3 core sections across 35+ product categories, NY NOW encompasses home décor and tableware, gifts, accessories, jewelry, and so much more.

Attendees can explore an extensive range of offerings, from stationery, eclectic gifts, and trending home décor to aromatherapy and fragrance, lifestyle accessories, skincare, wellness, and fine jewelry.

The show embraces the unrivaled thrill of in-person connection and endless discovery, alongside NY NOW Online, the integrated wholesale platform, making ordering a breeze for thousands of buyers in attendance. It’s a true hybrid wholesale experience.

About Emerald: Emerald Holding, Inc. is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences

Thousands of people in attendance

As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate.

This is a great show which we have been covering over 16 years in our World Liberty TV, Gifts and Houseware channels, I would like to give a shootout to Krystal Parker Senior Account Executive, Lifestyle for 5W PR Company, and publicist for NY Now shows for the past three years, here and her team are always helping you, steering you in the right direction and sending press releases on time, thank you we appreciate 5W PR, and Elite PR Company in New York City.

See More in our World Liberty TV, Gift and Houseware Channels and blogs by clicking here.

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