The NY International Auto Show 2013 Opening Press Breakfast took place at The New York Javits Center on March 27, 2013. It started with Neilsen Global’s Automotive Advertising Awards. Remarks were given by Mark Schienberg, President of Greater New York Automobile Dealers Association, Peter Lyon, Co-Chair of World Car Awards, and keynote speech by James D. Farley Jr., Executive Vice President of Global Marketing, Sales and Service, Lincoln Ford Motor Company.