As the chief executive officer, Mr. Riley oversees the CTO’s offices in Barbados, North America, the UK and Europe and leads the organization’s initiatives to strengthen relations with the tourism industry’s key strategic partners; these include hotels, airlines, cruise lines and all categories of retailers and wholesale packagers of the Caribbean’s tourism products.

His responsibility is to deliver the CTO’s mission as the Caribbean’s tourism development agency, providing specialized services and technical support to thirty-three governments and a variety of private sector members in the areas of marketing, human resource development, communication, research and statistics, information technology and sustainable tourism development.