Shenzhen Ellassay Fashion Industry Co., Ltd. engages in the design, manufacture, and retail of fashion apparel and shoes for women in China. The company also publishes a fashion magazine. Shenzhen Ellassay Fashion Industry Co., Ltd. was founded in 1995 and is based in Shenzhen, China. It has retail stores in Shanghai, Harbin, Guilin, Dalian, Nanjing, Changsha, Beijing, Chengdu, Guangzhou, Shenzhen, Wuhan, and Xian, China.

World Liberty TV Team was on hand to cover the Ellassay Fashion line. They debuted at NY Fashion Week 2013.