STAR WARS is forever, and Hasbro celebrates the enduring legacy of the brand in 2014 with new introductions in its incredibly successful BLACK SERIES action figure line. Launched in 2013 as the ultimate toy line for STAR WARS collectors, the STAR WARS THE BLACK SERIES proved a massive hit and returns in 2014 with new 3.75-inch and 6-inch scale action figures and a thrilling first—THE BLACK SERIES 6-inch Deluxe action figures, featuring creatures and vehicles in-scale with the 6-inch figures!
Hasbro Inc. is an American multinational toy and board game company. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia.
Having previously sold toys under the Hasbro trade name, the company shortened its name to Hasbro Industries in 1968 and sold a minor stake in the corporation to the public.
In the mid-1980s, Hasbro moved past Mattel to become the world’s largest toy company. Hasbro then moved to outsell Mattel’s Barbie in the fashion doll market with the 1986 introduction of Jem, a record producer/rock musician dual identity fashion doll. Initially posting strong sales, Jem plummeted and was withdrawn from the market in 1987. Hasbro followed up in 1988 with Maxie, a Barbie-sized blonde doll, so Barbie clothing and accessories would fit. Maxie lasted until 1990.
Hasbro was named by Fortune magazine as one of the top 100 companies to work for in 2013, citing that the “company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years.
World Liberty TV, Gaming and Toy Review team was on hand at the Hasbro Toy Showroom Presentations ,See some of the New Products they are launching in 2014.
Mattel, Inc. is an American toy manufacturing company founded in 1945 with headquarters in El Segundo, California. In 2010, it ranked #387 on the Fortune 500. The products and brands it produces include Fisher-Price, Barbie dolls, Monster High dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, WWE Toys, and early-1980s video game systems.
The company was founded in 1945 by Harold “Matt” Matson and Elliot Handler. Handler’s wife, Ruth Handler, later became president, and she is credited with establishing the Barbie product line for the company in 1959.After the release of the Barbie doll, Mattel revolutionized the toy industry with its talking dolls and toys. Major successes in the 1960s with the talking Chatty Cathy doll in 1960 and See ‘N Say toys in 1965, and the introduction of the Hot Wheels line in 1968 moved Mattel to its position as the number one toymaker in America.
In 1971, Mattel purchased the Ringling Bros. Barnum & Bailey Circus for 40 million dollars from Irvin Feld. The Feld family bought the circus back in 1982.
Mattel was named by Fortune magazine as one of the top 100 companies to work for in 2013, noting that only 1,292 positions were newly filled out of 164,045 job applications during the previous year, as well as the fact that more than 1,000 employees have been with the company longer than 15 years
World Liberty TV, was on hand for the Mattel’s Press Conference at the 111th Annual American International Toy Fair at New York Javit Center, see some of the New Toys that were released by Mattel in our World Liberty TV, Gaming and Toy Channel.
World Liberty TV: Games ,Toy and Toy Review Team was on hand ,to cover the newest Toys Debuting at the 111th Annual American International Toy Fair at New York Javit Center , see the new Toys and Games and also listen to the vendors and exhibitors ,who are behind these great brands in our Exclusive one on one interviews.
Grammy Award-winning artist Alicia Keys attended the 111th American International Toy Fair on Sunday, February 16th, 2014 to cut the ceremonial ribbon and take part in a press conference following the opening ceremony. The press conference included a question and answer session and introduce the new interactive storytelling app “Mookey,” the latest extension of her magical children’s property The Journals of Mama Mae & LeeLee.
Singer/songwriter/producer, entrepreneur, humanitarian and app co-creator Alicia Keys, along with Jessica Walton, have teamed up with Bento Box Interactive to develop a series of storytelling app experiences for tablet and mobile devices under the The Journals of Mama Mae & Lee Lee franchise. The apps engage children 4+ on an interactive journey through stories, journaling, games and beautiful, original music scored by Keys instilling important values for the target audience
Mama Mae, voiced by Della Reese, is a grandmother who guides her granddaughter LeeLee through each vibrantly illustrated story. Through the strength of her personality, Mama Mae and her stories inspire and enlighten children of all ages. The important and special bond between grandparents and their little loved ones is emphasized in this family oriented app.
“Mookey” is the newest installment in the Mama Mae series, and this particular story touches on self-acceptance and bullying in a meaningful way. In the story, children will be introduced to Bali, an imaginative boy, his not-so-imaginary-friend, Mookey and his pushy cousin, Ankita. As they follow along, children will learn about courage, acceptance, and forgiveness in the face of bullying. The app has the ability to facilitate conversation on the issue among families, children, as well as teachers. Thought-provoking and empowering, the Mookey” app is a tool that uses creative play to help youth positively express themselves through a range of interactive activities.
Set in the jungles of India, “Mookey” features an alluring soundscape, magical sets, and a story that appeals to both girls and boys. The “Mookey” digital app will excite, entertain and educate youth of all ages! “Mookey” also features a new song written especially for the story by Keys and performed by Arealyah Paul, titled “I Wanna Dream.”
tay-bandz is a 501 (C) 3 non-profit organization dedicated to raising awareness and funding research for pediatric cancer. tay-bandz was founded by Taylor Matthews who, at age 11, was diagnosed with cancer. Taylor always believed that individuals could make a difference through private efforts. Her dearest hope was that “someday no child would ever have to face cancer.”
tay-bandz is a “kids helping kids” organization driven by community based efforts.
The Federal government provides minimal funding for children’s cancer. Children are not politically powerful, don’t pay taxes and don’t march on the lawn of the White House.
If a difference is to be made in the lives of these children, it will be made by those who dedicate themselves to speaking for them. Without public outcry, these children don’t stand a chance. Taylor knew this first hand and was determined to change it.
World Liberty TV, had the pleasure of interviewing Mrs Sue Matthews ,Founder and Executive Director of tay-bandz and the great work they do for society, at the Toshiba Super Bowl Gifting suite event in NYC -2014
