Networking experiences abound at International Vision Expo East 2014 (March 26-30 at the Javits Center in New York, NY), both online and onsite. This year, Vision Expo East will be home to more than 200 hours of special educational and networking events and meetings outside of the traditional continuing education program, which boasts over 325 hours of accreditation.
“We continue to see growth year after year demonstrating that International Vision Expo East is truly the complete eyecare event, unmatched anywhere else,” says Tom Loughran, group vice president for Reed Exhibitions. “The conference has become an opportunity for professional organizations’ members to not only shop every type of eyewear and eyecare product category on the exhibition floor and get discounted accreditation for the entire practice, but also to socialize and engage at the dramatically increased number of special events co-located at this year’s show.”
In addition to the onsite networking opportunities, Vision Expo East has significantly expanded its social media outreach, providing not only new methods of engagement onsite, but also a window into the Vision Expo experience for those not able to attend.
Visitors may catch a glimpse of Google Glass Explorers traveling the show floor, taking photos and video from a personal perspective and offering try-on experiences.
A contest offered a different perspective of the conference as seen through visitors’ eyes. The “What’s Your #VisionExpo Favorite” Contest seeks photos that uniquely express and reflect the highlights of visitors’ day and evening experiences.
Live interviews with industry and professional icons will also take place in the #VisionExpo Social Media Zone, including a one-on-one with ODs on Facebook founder, Dr. Alan Glazier, on Friday, March 28 at 2:30 p.m. The interview is followed by a member meet-up at 3:00 p.m
OptometryStudents.com launched a social media contest for the more than 600 Optometry students pre-registered to attend International Vision Expo East. Students are encouraged to videotape practicing Optometrists for advice on things they wish they would have known before starting to practice, and sharing these videos on the organization’s website and on Facebook.
International Vision Expos, the worldwide conference and exhibition for eye care and eyewear are trade-only events that draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2013, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.
World Liberty TV, Team was on hand and had the pleasure of interviewing the movers and the shakers of The Visions Show 2014, see what they had to say.
