By: Gloria Smith, Associate Editor  for  World Liberty TV

Leading Entertainment and Sports Marketers Convene at MOBE Symposium. All roads lead to Newark on April 25-26 for the MOBE Symposium. An acronym

for Marketing Opportunities in Business and Entertainment, MOBE has long been

recognized as a respected marketing conference for Black professionals and

Entrepreneurs, as well as those targeting the Black consumer market.

The conference kicks off on Thursday evening, April 25 , with a VIP reception for

sponsors and registrants at the Grammy Museum Experience at Prudential Center.

They will be treated to interactive exhibits simulating the recording

process, performing on stage, remixing a song, playing the drums and more.

The symposium officially opens Friday, April 26, with breakfast and welcome

remarks from title sponsor Prudential and co-sponsors P&G, AARP and Urban

One. As part of AARP’s presentation.

Dr. William Pickard will set the tone for theday sharing his business acumen and experiences growing Black businesses. A multimillionaire and generous philanthropist, he is the founder and chairman of Global Automotive Alliance, one of the country’s leading minority-owned logistics and manufacturing companies.

This one-day immersive event is packed with informative panels that will help

provide insights into trends and opportunities for new entrepreneurs and

experienced marketers, all under the theme Our Money Matters.

 

“At MOBE, our content is unique in that we provide examples of case study successes, and

connect budding and seasoned entrepreneurs with professionals to accelerate business success.

Our intent is to leverage our ability to positively tap into our

cultural base and creative influence and understand the economic impact of

working and growing together,” says MOBE founder Yvette Moyo.

The luncheon keynote will be delivered by Michele Thornton Ghee, EVP of

Business Development for Endeavor Global Marketing.

She and her team help brands better leverage the cultural relevance of the world around them while creating programs that connect to consumers.

 

Lyneir Richardson, executive director of the Center for Urban Entrepreneurship

and Economic Development (CUEED) at Rutgers-Newark, has curated a global

marketing panel with extensive experience in Africa, Asia and Europe to discuss

strategies for making connections and profitable deals in other countries.

Clayton Banks, co-founder and CEO of Silicon Harlem, assembled a group of

sports executives to examine the wildly popular e-games, gambling and how

technology is transforming the sports experience.

 

Dorinda Walker, CEO of Cultural Solutions Group, leads the panel of executive

women who will review the power of female professionals leading the charge and

their forecast for the future. Included on the panel is Aisha Glover, president &

CEO of Newark Alliance, an organization dedicated to the economic revitalization

of the host city. Social justice and its influence on consumer/brand engagement will be tackled by activist and filmmaker William Calloway. It was his advocacy for the release of

the video of LaQuan McDonald’s murder by a Chicago police officer that sparked

a movement. Nike and Colin Kaepernick, Pepsi and Kendall Jenner are

contrasting examples of why brands should collaborate with social justice

influencers and plan appropriately.

 

Filmmakers, music creators and visionaries make up the Music, Film and TV

panel, Our Voices, Our Stories Matter. They will provide guidance to the

attendees on creative ways to finance the stories and earn more from the stories.

A closing cocktail reception will offer attendees an opportunity to further network

with the presenters and fellow registrants. Updates are posted.

We have to say it was one of the best Symposium one can attend, great panels, speakers, Networking , and vast knowledge of many topics discussed, MOBE Symposium was held at Prudential insurance Company in Newark New Jersey.

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